Sunday, 22 April 2012

Embed 2012 - the next 'viral' campaign video? I think not!



The Kony 2012 video has been watched by millions worldwide: and although it has attracted a fair deal of (quite justified) criticism, it has raised the profile of child soldiers in central Africa - and the duty on us all to try and put a stop to their use.

Of perhaps most interest though is the way the video went 'viral' on the Internet, and the way a short film being directly distributed, for free, can help raise the profile of a campaign and generate mass interest, commentary and even action.

Imagine how difficult that would be if embedding video clips on websites - particularly blogs and other sites using free Content Management Systems (CMSs) like Blogger and Wordpress - was prohibited.

But that is exactly the likely outcome of moves to make CMS providers legally responsible for the embedding of any copyrighted video clips onto any websites without permission. Since it is (almost) impossible for a CMS to tell whether the copyright-owner WANTS the clip to be distributed for free (as in the Kony 2012 video), or doesn't, it'll be easier just to remove the ability to embed ANY CLIP AT ALL from websites using free CMSs.

This clip, produced by the team at Russia Today's excellent Alyona Show, explores some of the issues in perhaps the ultimate ironic take on Kony 2012 - I imagine far fewer people will be inspired to share a video clip about copyight protection on the Intrnet than one about child soldiers in Uganda.

I really can't see 'Embed 2012' becoming the next video clip to go viral on the Internet - but I hope you enjoy it!

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