Vegfest 2012 the evidence seems to be mounting of both the environmental and health benefits of giving up meat.
Well, I say celebration of all things vegan: of course Vegfest is really a trade fair allowing producers of animal-friendly goods to showcase their products and encourage us to buy them - but hey, we've all got a living to make.
And as long as we live in a society organised along capitalist lines, I guess we should be pleased at the growing number of vegan-friendly products on the market.
But I digress.
Two recent reports seem to suggest that the impact of beef farming is worse than previously thought, both environmentally - apparently the production of one kg of beef causes about 1 tonne of CO2 to be emitted - and on human health: it has been reported today that some scientists reckon regular red meat consumption is responsible for about one in seven premature deaths.
Of course the meat industry has been quick to denounce these reports - well, it would, wouldn't it?
I don't know the truth about these things, but I'll keep erring on the side of caution!
Meanwhile I look forward to being inspired by some of the hundreds of devoted activists campaigning against speciesism at Vegfest...