banned the practise of giving away plastic toys with junk food.
The move is a bold response to the growing problem of child obesity - and worries that today's children may be the first generation ever to have a lower life expectancy than their parents.
Latest figures show that a staggering 15% of US children are overweight or obese - about the same as the number of ten year-olds here in Brighton, according to a recent report by the city's Director of Public Health, Dr Tom Scanlon.
I've today asked Brighton Council's cabinet member for Children's Services Vanessa Brown to consider introducing the same scheme here in Brighton.
I hope she is supportive - but I'm not holding my breath: the Tories have hardly got a great record when it comes to pitting corporate interests against public health.