Gannett, which owns the Argus, has sparked an all-out media war here in Brighton - a war it can't possibly win.
In the face of dwindling circulation (down from over 100,000 in its heyday to about 25,000 today, I'm told), and falling advetising revenues, it has decided to cut costs by sacking sub-editors and moving production of the paper to Southampton.
The move seems destined to further reduce the local flavour of the paper (to think, The Argus was once Brighton's newspaper 'of record'!) - and force anyone looking for real local news to look elsewhere.
They won't find it on the radio - with the exception of Radio Reverb, which carries little news - there's nothing on the airways which makes any real attempt to serve the city's community.
Neither the so-called BBC Sussex (so-called because it shares most of its programming with the equally so-called BBC Surrey based in Guildford) nor the pap music stations Heart FM or Juice FM even pretend to tell us everything that's going on in the city.
And they won't find it on TV either: Meridian sometimes fits a Brighton story in its few minutes of local coverage,, and the BBC has the contempt to split Brighton and Hove between its South and South-East news services, neither of which tells us anything much about Brighton.
Living in the BBC South area, I learn more about the goings on in Oxford, and even Bourrnemouth - than I do Brighton!
So where do they find it?
On the Internet, it seems. A growing number of local news services and blogs have sprung up in recent years trying to plug the gap: four of the biggest are (in no particular order): News From Brighton, Brighton and Hove News, Brighton and Hove Free Press and the Brighton Politics Blogger. Of course, there's this 'blog too, for occoasional comment.
I can't speak for the others I've named, but I can happily report that readers of this 'blog have been steadily increasing since it was first launched in 2008 and now peak at over 1,000 a week.
Of course some of those readers are just other councillors looking for something to complain about, but even so - if they are reading my 'blog then I presume they are not hatching plans to undermine public service delivery or sell off the city's council housing stock or anything!
So, it seems the (old) King is dead - suicide by US managers looks to be the verdict: long live the (new) King!