Friday, 1 October 2010
10:10 Campaign pulls film warning of looming climate change deaths
This video made me laugh - so I thought it'd only be fair to share it here.
It was made for the 10:10 campaign - which aims to get individuals and organisations to cut their climate change-fuelling carbon emissions by ten per cent this year - by slushy millionaire campaigning comedian Richard Curtis.
He's had his moments (Blackadder, for example) but generally, Curtis has had a wonderful knack for producing the worst of British soggy, soppy comedies - shows like the Vicar of Dibley, films like Notting Hill - and got very rich on the back of them.
That background makes this punchy little number even more effective, I reckon: it seeks (well, sought) to do one thing: attract some attention to the campaign, which, as 2010 enters October, is running out of time to sign up new supporters.
So it contains a few gory images to boost the shock factor - it even features England striker Peter Crouch and a chance to see former Spurs superhero David Ginola blown to pieces.
But just a few hours after putting it online, the 10:10 campaign withdrew it, citing complaints about the video being in bad taste.
Well, the cynic in me would say the whole saga seems a little contrived to me, and I imagine taking it down was always part of the plan to stir up some controversy in the hope of boosting the film's reach.
But good on 'em: climate change is already killing hundreds of thousands of people a year, and its set to get a lot worse.
I'm glad I've been able to play my part in getting Sussex Police to sign up to the 10:10 campaign and agree to cut its emissions by ten per cent, and that, collectively, Green Party councillors have been able to get Brighton and Hove City Council to do the same.
And I'm equally glad I've got a 'blog to post this film too, and that doing so helps it 'go viral' in some small way, which I'm sure is what thy are trying to do by taking the film down and pretending that anyone was genuinely offended by it.
Whatever happens to this film, our efforts to tackle runaway climate change just better 'go viral'.